Indonesian Shopping Interest

Have you ever wonder what is the most looked for by Indonesian while shopping?

Well, I have and I wanted to find the answer of this question.

I looked into Google Data using Google Trends. And let’s see what I found.

1. Indonesians tend to search fashion item and electronics item (camera and smartphone) in Internet.
2. Item the most looked for in fashion category is Gamis.
3. Item the most looked for in electronics category is Lensa.
4. The most popular brand for electronics category is Canon for camera and Samsung for smartphone.
5. There are different seasonality for each category, but Indonesians tend to increase search activity in festive season.

Want more answer? Let’s find it in below visualization : https://public.tableau.com/views/IndonesianShoppingInterest/IndonesianShoppingInterest?:embed=y&:display_count=yes

Originally published at ajisamudra.wordpress.com on September 23, 2017.

Data Scientist | https://www.linkedin.com/in/lukman-aji-samudra-03095287/